
Sharmeen is the Manager of Consumer Insights & Innovation at [solidcore], where she leads research at the intersection of client experience, coach feedback, and product strategy. Sharmeen first came to [solidcore] as a client, drawn by the challenge of the workout, before joining to build the research function.
Her background spans consumer research across CPG, beauty, travel, gaming, and hospitality. She's client-obsessed and perpetually curious about why people do what they do.
Outside the studio, you'll find Sharmeen reading, watching Jeopardy, commenting on how nice the sunset looks, and diving headfirst into whatever new hobby has caught her attention this month.