Shane M.

Shane McCarthy is the Chief Digital Officer at [solidcore], where he leads marketing, digital, and sales, driving the company’s growth strategy and customer experience. He is responsible for building the integrated growth engine that powers [solidcore]’s national expansion while maintaining its position as a premium, mission-driven lifestyle brand.

Since joining [solidcore], Shane has played a central role in scaling the business, supporting studio expansion, evolving the brand, and rebuilding the company’s digital platform to enable long-term growth. He has helped embed [solidcore]’s mission to help clients create the strongest version of themselves while driving performance across acquisition, retention, and lifecycle. His work has helped position [solidcore] as one of the fastest-growing brands in fitness.

Prior to [solidcore], Shane was the founding Chief Marketing Officer at Sandboxx, where he built the brand and growth engine from the ground up, scaling the platform to millions of users. He is known for integrating brand, product, and performance marketing to drive sustainable growth at scale. Shane began his career as a software engineer, bringing a deep understanding of how technology and growth intersect to build and scale modern consumer businesses.

Shane has been recognized by organizations including Salesforce and Marketing Growth Leaders, and his work has been featured in publications such as Forbes, Adweek, and The Washington Post. He serves on the board of The Hope Foundation, an organization focused on improving the lives of marginalized children and communities through access to protection, education, healthcare, and economic opportunity. Outside of [solidcore], Shane is an Ironman and ultramarathon athlete.