Published By prnewswire.com
SALT LAKE CITY, Oct. 18, 2017 /PRNewswire/ — Peterson Partners (“Peterson“) and Solidcore Holdings, LLC [“solidcore”] announced today that Peterson Partners has made a strategic investment into [solidcore], a Washington D.C.headquartered boutique fitness brand with studios across the U.S. Peterson’s investment will fund the expansion of [solidcore] studios into new markets and increase its penetration in existing markets.
The boutique fitness industry has seen tremendous growth in recent years as consumer preferences have shifted to studio-style workouts. [solidcore] is positioned to excel within this exciting sector given its industry-leading workout, attractive business model and rapid growth outlook.
“Peterson Partners is a superb firm with tremendous experience in this space,” said Anne Mahlum, CEO and Founder of [solidcore]. “We were approached by many investors, but Peterson brought a unique blend of experience spanning the studio fitness, consumer branding and real estate sectors. Their focus on data-driven expansion and performance is a great fit for [solidcore]’s disciplined growth model.”
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