The experience at [solidcore] goes beyond your workout.
The leadership and coaches work hard to make [solidcore] a place where you feel [welcome], [loved], [valued], [motivated], and [strong].
Founder, Owner and CEO
Anne M. Mahlum is an entrepreneur who knows how to create and build with purpose…and she knows how to do it quickly. She is the owner and CEO of [solidcore], which she founded in DC in 2013. In just over three years, Anne has grown her company to 10 locations with more than 50,000 clients, including Mrs. Michelle Obama. The company has 20 full-time and 100 part-time employees and will have 20 locations by the end of the year. In 2017, [solidcore] will be making its way to Long Island, Boston, Bismarck, Miami, and Scottsdale just to name a few. She has received notable media attention for her business acumen, including features in The Washington Post and The Washington Business Journal.
Prior to [solidcore], Anne was the CEO of Back on My Feet (BoMF), a non-profit organization she founded in Philadelphia in 2007 that uses the power of running to change the way those experiencing homelessness see themselves so they can make real change in their lives, which includes employment and independent housing. In addition to Philadelphia, the organization now has chapters in Baltimore, Washington D.C., Boston, Chicago, Dallas and Indianapolis, Atlanta, New York City, Austin and Los Angeles. Anne led BoMF to become a $6.5M privately-funded organization with staff of 48, thousands of volunteers and hundreds of members. Anne’s vision for Back on My Feet is simple, yet bold – to help as many people as possible, in the most efficient way as possible, redefine themselves so they can redefine their life and, just as important – to change the perception of homelessness on a global scale.
Anne’s work with Back on My Feet has been featured in countless times in both local and national media. In 2012, Anne hosted a documentary for MTV called The Break on youth homelessness and she was recently featured in a book, called 50 Everyday Heroes. Anne has been named ABC world News Person of the Week, a CNN Hero, New Yorker of the Week, a top 40 under 40 individual by both Philadelphia and Washington DC’s Business Journal.
Anne regularly speaks at corporate events, academic institutions and conferences on numerous topics including, leadership, being bold, finding your happiness, the business behind starting a nonprofit, fundraising and social change.
She is originally from Bismarck, North Dakota and currently lives in Washington, DC. She has completed 11 marathons, including one on every continent except Antarctica.
Senior Vice President, Client and Studio Experience
Meg is the SVP of Client and Studio Experience at [solidcore]. Meg directly oversees the studio management team to ensure both the in-studio experience and the overall client experience is flawless. In partnership with the Studio Managers, Meg also spearheads all of [solidcore]‘s promotions and local special events.
Her prior experience in luxury hospitality in Miami, San Diego, and Boston primed her for this role. After moving back to her hometown of DC, Meg quickly jumped into the fitness scene and was formerly the General Manager at a local yoga company.
Meg found [solidcore] and it wasn’t exactly love at first sight. She found the workout extremely challenging, which was good, but she didn’t really think it was her “thing” after the first class. She saw it more as a compliment to the other activities she loved — running, swimming, yoga, and cycling. However, after seeing incredible results in a very short amount of time, she became hooked. She couldn’t believe how strong she was, how effortless running had become, and how much better she felt from the inside out. She jumped at the chance to share her passion for this workout and this community both as a coach and as a member of the leadership team and has never been happier.
As a coach, Meg’s classes are upbeat, fun, and challenging. When Meg isn’t at one of the studios, you can find her enjoying live music with her husband Mike at the 9:30 club or walking the streets of Southeast with her dogs Bodi and Zoey.
Senior Vice-President of People & Performance
Mike is the Senior Vice-President of People & Performance. He is responsible for the development and implementation of overall business strategy, organizational structure, process optimization, and leadership development within [solidcore]. Additionally, he leads the planning and management of all HR matters.
Mike has more than 12 years of experience in operations, change management and Human Resources including seven in the fitness industry. Mike has previously worked for companies such as Dell, Apple, and Town Sports International, one of the largest health club companies in the country. At TSI, Mike was the Field Director for over 150 health clubs. In this role, Mike created and implemented various company-wide initiatives in order to drive revenue, increase employee learning and engagement, reduce costs, and improve brand consistency and member experience.
Mike has been a [solidcore] client since March of 2015. He lives on Capitol Hill with his wife, Meg, and their two dogs, Zoey and Bodi. Mike loves DC sports and live music.
Director of Marketing
Abby is the Director of Marketing and oversees client acquisition and growth across our digital and direct channels. This involves our social media presence, website development & management, PR and special events.
Originally from New Jersey, Abby attended George Mason University for undergrad and quickly fell in love with the DC area. Her Marketing background has spanned across several industries including non-profit, media, and luxury retail. In her previous roles, Abby oversaw customer acquisition and retention initiatives, as well as managed marketing campaigns across multiple platforms. Most recently, dabbled in SQL, which she likes to think is her secret weapon in the field!
Abby recently moved to the Bloomingdale neighborhood, after a year spent in Seattle. Her first [solidcore] class was taken during her interview process, and now she is officially hooked! Outside of work, Abby is an avid runner, brunch enthusiast, dog mom and self-proclaimed beer snob.
Jo has been passionate about sports, fitness and competition her entire life. While finishing her soccer career in college she earned a degree in health and human performance. She holds personal training certifications from ACSM, Nike SPARQ, and USAW weight lifting. Jo has worked at Velocity Sports Performance training young athletes and creating nationwide standardized workouts. Jo was a Personal Trainer in DC for several years while coaching the Wilson High School soccer team to three district championships. In addition, Jo has been the Lead Running Coach and Coordinator at Fleet Feet DC for the marathon, half marathon and 10 mile programs for the past 6 years. Through these experiences, Jo gained a deep appreciation for the impact coaches could have and believes they can have a significant impact on people’s mind, body and soul.
Jo started as a client at [solidcore] when they opened in 2013. Immediately she found all the best qualities of any workout combined into one 50 minute session; teamwork, competition, intensity, sweat, music, and muscle failure. After awhile she could not resist getting more involved with the culture, she now has coached over 800 classes. Jo’s favorite part of [solidcore] has been training new coaches, sharing the science and brand behind the workout.
Jo is driven by competition and loves challenging herself. She has completed 14 marathons, 2.75 ironmans, is a member of Annapolis Bicycle Racing Team and competes in local cycling races, and loves to train mma, formally the WKA 135 lb champion. Important side note – Jo LOVES india pale ale (double and imperial).
Ali is a Boston girl through and through who came to the DC area by way of Japan two and a half years ago with her Marine husband. After moving to the area and immersing herself in the (new to her) fitness scene, she finally mustered up enough courage to head to her first [solidcore] class after hearing chatter of it nearly breaking some of the strongest and fittest people she knew. And as the old story goes, she was hooked within the first few minutes of class.
Growing up, Ali played every sport under the sun but her main loves were downhill skiing and field hockey. Once college came around and organized sports were no longer a part of her everyday, Ali began running on a regular basis—her primary workout and endorphin release until [solidcore] entered her life. After taking class consistently for over a year and a half, she has shaved over a minute off of her split pace and feels stronger than ever before.
Ali is thrilled to continue coaching while stepping into the role of the recruiter for [solidcore]. She can’t wait to spread her love for the community through bringing its members—as clients and coaches—into the [solidcore] life.
When not in the studio, you can find her walking around Old Town with her dog, Charlie, and her husband, Andrew; running along the river; and talking about Boston with whomever will listen 🙂
The moment Sarah took her first [solidcore] class, she not only knew she was hooked, but that she wanted to be a permanent fixture in the [solidcore] community. After leaving an 11 year distinguished Military Police Career in 2015, Sarah struggled to find not only a workout that challenged her, but a community that focused on teamwork, self improvement, and a drive to succeed.
Sarah became a coach in February of 2016 and quickly became immersed in the [solidcore] community. She loves bringing new clients into the fold, showing them not only that they can succeed, but that they are stronger than they actually think they are.
Growing up, Sarah always understood that fitness was extremely important. Though her school didn’t offer much in the way of sports for female students, Sarah always led an active lifestyle before joining the Army in 2004. In the past 8 years Sarah has become a recognized professional aerialist in both performance and competition. Combining art, musicality, strength and flexibility in her aerial routines, Sarah has found [solidcore] to be the perfect workout for making her a better dancer. Though aerials still remains a central hobby in Sarah’s life, [solidcore] has become a lifestyle.
Sarah loves having the opportunity to help coaches become respected fitness professionals. Sarah’s ultimate goal is to help Coaches learn to create the energetic and positive community that drew her to [solidcore] in the first place.
Legal Operations Manager
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